To be recognized by every Malaysian as local franchise food brand.
We conduct our business by being competitive but ethical, pride at being knowledgeable about the industry, being sincere about providing the best quality for our valued customers and behaving in an intelligent manner whenever the need arises.
The greatest asset and soul of our company. We invest in our team and upgrade our knowledge to stand above industry standards.
We innovate our products by analyzing the human mind.
Unique and sets a new trend in the Malaysian market.
To assist Malaysian food entrepreneurs especially Bumiputra entrepreneurs to succeed through competitive and proven methods.